Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-31 - Market Intelligence

Event Details

ICI-31 - Market Intelligence

Time: June 26, 2013 all day
Location: Hyatt house
Street: 75 Headquarters Drive
City/Town: San Jose, California, USA 95134
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Jan 15, 2013

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Event Description

Often, the Competitive Intelligence analyst is called on to judge the market potential of new products. For this, market segments, profit potential, and the competitive situation has to be known. Similarly, a prognosis of the future development of these market parameters is necessary. Results of the strategic market analysis serve as a basis for the development of product- and corporate strategies, scenario planning and benchmarking analyses.
This workshop comprises of a comprehensive demonstration of significant aspects of strategic market analysis. The methodical fundamentals are communicated without the theoretical ballast and these are then applied directly with real-life case studies.

Workshop focal points

- Practical excercises
- Integration of expert knowledge
- Technology- and market potential analyses
- Assessment of future developments (prognoses) through
- Extrapolation (time series analysis)

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