Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Intellectual property (IP) rights are powerful economic assets – and a powerfull competitive tool!
The competitive battles once fought for control of markets and raw materials are today increasingly being waged over the exclusive rights to new ideas and innovations. Learing the must-know fundamentals of IP enable CI analysts to sharpen their competitive toolbox.
This workshop will provide participants with the necessary skills to assess various types of intellectual property rights. They will learn to outline strategies for obtaining the best possible protection for innovative ideas, for the enforcement of intellectual property rights and for the economic exploitation of such rights.
This hands-on workshop lifts the veil of secrecy surrounding the use of patents in business competition today, showing how successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.
- Intellectual property
- Prosecution strategies to protect intellectual property
- Protection of intellectual property
- Patent Investigation