Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
The most important competence of Competitive Intelligence and market researchers is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way.
Learn the principles of secondary research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations, reinforced with exercises.
This workshop is geared towards professional researchers, analysts, information brokers and journalists, who regularly search for market, competitor, financial or technological information.
Workshop focal points:
- Organizing the research process
- Searching the Internet - Professional Research is not surfing the web
- Using online database - Resources for the professionals