Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-5 Primary Research

Event Details

ICI-5 Primary Research

Time: August 22, 2013 to August 23, 2013
Location: Holiday Inn
City/Town: Chicago
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Feb 15, 2013

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Event Description

Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained by Human Intelligence (HUMINT). In conversation with a new employee who formerly worked for a competitor, with the collection of available information on competitors in one’s own company, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information? In this course, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on.

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