Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-21 - Analysis of Competitor's Strategies

Event Details

ICI-21 - Analysis of Competitor's Strategies

Time: November 21, 2011 from 9am to 6pm
Location: HCC Regente
City/Town: Barcelona
Website or Map:…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Feb 18, 2011

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Event Description

The most celebrated of Competitive Intelligence analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one competitor strategy evaluation.

Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.

This therefore enables the company to avoid any surprises caused through competitors’ activities. In this way, an understanding of the internal view of the competitor is built up. It is possible to derive competitors’ future reactions through reaction profiles, and build up competitor scenarios and war gaming, for example.

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