Competitive Intelligence

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ICI-22 Scenario Techniques

Event Details

ICI-22  Scenario Techniques

Time: June 23, 2010 from 9am to 6pm
Location: Velada Madrid Hotel
Street: C/ Alcalá
City/Town: Madrid
Website or Map:
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Feb 9, 2010

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Event Description

Scenario Planning, Networked Thinking

”Networked Thinking” has proven itself to have great value as an efficient analysis method, able to accomodate complex, unstable market- and competitive developments. It examines the inter-dependencies of all relevant market factors and categorizes them according to importance, active influence and passive interference. This, produces a coherent, complete, understandable and communicable “business model” which can serve as a basis for strategy development, scenario development, early warning or business war gaming.

Workshop foci

- Overview of long-term prognoses
- Scenario technique:
Developing competing future perspectives
- Competitor prognoses through multi-parameter models (War Gaming)

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