Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-22 - Scenario Techniques

Event Details

Time: September 22, 2011 from 9am to 6pm
Location: Euston House
City/Town: London
Website or Map: http://www.institute-for-comp…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Jan 19, 2011

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Event Description

”Networked Thinking” has proven itself to have great value as an efficient analysis method, able to accomodate complex, unstable market- and competitive developments. It examines the inter-dependencies of all relevant market factors and categorizes them according to importance, active influence and passive interference. This, produces a coherent, complete, understandable and communicable “business model” which can serve as a basis for strategy development, scenario development, early warning or business war gaming.

Scenario techniques play a central and fundamental role among the methods of competitive analysis.