Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Time: March 18, 2010 from 9am to 6pm
Location: Euston House
Street: 24 Eversholt Street
City/Town: London
Website or Map: http://www.institute-for-comp…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Dec 8, 2009
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Techniques to avoid mistakes with information collection, -analysis, -reporting and decision making
Information for CI analysis comes from multiple sources that have different references and come in many forms of media, closeness, and familiarity to the analyst. Credibility, time sequence, and relevance of the information is difficult to determine directly and changes constantly during the course of the research. Furthermore, conflicting information as well as misinformation is part of the everyday work of a CI analyst. To be able to generate high quality results, despite these potential cognitive perception mistakes and biases, the CI analyst has to be able to reliably use preventive tools and techniques for avoiding mistakes.
If the CI analyst doesn’t arrange for precautionary measures, an opportunistic information analysis will result.
In this workshop, pragmatic strategies to prevent typical Intelligence analysis mistakes will be described and tested with numerous examples by the attendees in the exercises.
Workshop foci
Perceptional mistakes with information processing and analysis
* Expectation versus wishful thinking
* Dominance of mindsets
* Dynamics of information perception
* Preconception
Cognitive biases with data analysis
* Mistakes with the assessment of evidence
* Mistakes with the perception of cause and effect
* Mistakes with the estimation of probabilities
* Blind spots
Mistakes with Intelligence reporting
* Deliberate and unconscious manipulation of results
* Basic principles of reporting
Typical decision making mistakes
* Why even intelligent people can make blatant and wrong decisions
* Lessons learned from completed CI projects (feedback and performance measurement)
* Deliberate and unconscious manipulation of results
* Basic principles of reporting
Methods to avoid typical Intelligence mistakes
* Analysis of competing hypotheses (ACH)
* Mental tool kits
* Check lists
More Information
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