ICI-31 Strategic Market Analysis

Prognoses, potentials, life cycles, segmentation

Often, the CI analyst is called on to judge the market potential of new products. For this, market segments, profit potential, and the competitive situation has to be known. Similarly, a prognosis of the future development of these market parameters is necessary. Results of the strategic market analysis serve as a basis for the development of product- and corporate strategies, scenario planning and benchmarking analyses.
This workshop comprises of a comprehensive demonstration of significant aspects of strategic market analysis. The methodical fundamentals are communicated without the theoretical ballast and these are then applied directly with real-life case studies.

Workshop foci

- The following assessments are conducted with a case study:
- Integration of expert knowledge
- Technology- and market potential analyses
- Assessment of future developments (prognoses) through
Extrapolation (time series analysis)

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