Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-6 Fundamental CI Analysis Methods

Event Details

ICI-6 Fundamental CI Analysis Methods

Time: October 14, 2010 at 9am to October 15, 2010 at 6pm
Location: Radisson Blu Hotel, Paris Boulogne
Street: 33 Avenue Edouard Vailant
City/Town: 92100 Boulogne Billancourt
Website or Map:
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Sep 16, 2010

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Event Description

SWOT, industry structure analysis, profiling, portfolio analysis and analysis of competing hypothesis (ACH)

In this workshop, the fundamental methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis techniques is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient CI projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of CI analysis techniques.

Workshop foci

- SWOT (Strengths/Weaknesses/ Opportunities/Threats)
- 5 forces industrial structure analysis/strategic groups, according to Michael Porter
- Competitor profiling
- Portfolio Analysis
- Analysis of competing hypothesis (ACH)

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