Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Restaurant Au Premier (within Zurich Main Railway Station). See SCIA events flyer 2008. And online as a SCIP Webinar.
The event in Zurich is free of charge for SCIA members. Non-members are welcome to join at a fee of CHF 50. The Webinar, for remote participants, will be offered at regular SCIP Webinar conditions to the global audience.
Dr. Matteo will present a practitioner's view of benchmarking as a useful tool to reveal options, for improving productivity, through targeted analysis of relevant comparator companies. Two points will be illustrated through case studies, drawn from the R&D environment but generalized for broader business value.
1) When is benchmarking appropriate? Examples will include support of decisions involving strategy, organizational re-structuring and internal process design.
2) Selection of sources appropriate to the question is critical. Sources can range from publicly available information and interviews with industry analysts all the way to formal interviews with comparator companies, based upon pre-approved and legally vetted interview questions. How do you decide?
Note: this presentation is based upon an article that appeared in Competitive Intelligence Magazine: Vol. 8, Number 3 (May-June, 2005).