Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

International Competitive Intelligence Conference

Event Details

International Competitive Intelligence Conference

Time: April 9, 2014 to April 10, 2014
Location: Dolce Hotel
City/Town: Bad Nauheim
Website or Map: http://conference.competitive…
Event Type: conference
Organized By: Rainer Michaeli
Latest Activity: Jul 12, 2013

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Event Description

Competitive/Market Intelligence:
Handcraft, Science and Art

Both Competitive Intelligence and Market Intelligence are handcraft, science and art. Handcraft, because you need straight forward searching, analysis and reporting tasks. Science, as you often need to discover uncharted territory and generate insights about competitors and markets. And art, because you need creativity to develop a foresight of possible future scenarios.

Excellence in Competitive/Market Intelligence implies excellence in all of these areas. On our last conference Ariane Jaimet compared CI to wine making. You need to know the handcraft to grow the best grapes and you need to know the fermentation process to get the best results. But blending and fining the wine at the end is an art.

The 6th International Competitive Intelligence Conference is the place where you find the experts, who share their knowledge about the handcraft, science and art of Competitive Intelligence.

- Learn the basic handcraft in our workshops and from our case study presentations.
- Improve and refine your CI/MI processes with our scientific and best practice presentations
- Learn the art of CI/MI by sharing your experience with fellow professionals

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