Competitive Intelligence

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Social Media Monitoring for Competitive Intelligence Advantages: SCIP Western NY Chapter

Event Details

Social Media Monitoring for Competitive Intelligence Advantages: SCIP Western NY Chapter

Time: June 22, 2011 from 5:30pm to 7:30pm
Location: Rochester NY Area Airport
Website or Map: http://www.scip.org/Training/…
Phone: 703 739 0696
Event Type: scip, chapter, meeting
Organized By: Linda Stevenson, WNY Chapter Chair, lstevenson@lucidityworks.com
Latest Activity: Jun 6, 2011

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Event Description

With the explosion of social media during the past decade, leading companies are now using various methods to monitor global consumer attitudes, opinions and behaviors from several major social media websites including Twitter, Facebook, YouTube, Google Buzz, blogs, FriendFeed, Flickr and several other social media sources on a real time basis.  This presentation will introduce best-in-class practices in social media monitoring to measure your company's and your competitors' brand equity, customer satisfaction, product launch success and failure, advertising effectiveness, product/usage & attitudes and Share of Voice reporting.  The presentation will also include several recent case studies and reports of real time data feeds from various social media websites.

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