Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Future of desk research?
FROG: DON’T CRIMINALIZE TEST-DRIVING YOUR COMPETITORS
http://www.psfk.com/2011/06/frog-design-dont-criminalize-test-drivi...
................I remember when we were starting a new project that we had to visit the nearby Oracle headquarters (ironically, now Sun’s owner) to get our hands on a wide variety of competitive hardware, as Oracle had to test its software on all platforms and manufacturers. We learned more in those few hours of hands-on tire-kicking than we would have been able to in weeks of desk research.........
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Future of desk research?
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