Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Silicon Valley SCIP Chapter Launching - Inaugural Event

We'll be facilitating the first event for the Silicon Valley SCIP chapter.  This event is based off the Going Beyond Google session we've run at the SCIP conferences in the US, APAC, and EMEA.  Details:

 New SCIP Silicon Valley Chapter
Launches with Inaugural Meeting and Presents

A SCIP Learning and Networking Event
Welcome Remarks: Ken Garrison, SCIP Chief Executive Officer

Going Beyond Google: Competitive Intelligence from the Deep Web
Sean Campbell and Scott Swigart/Co-Owners, Cascade Insights

Venue Hosted by
Sunnyvale, CA
Tuesday, April 3, 2012
6:00 PM – 8:00PM

The Web has become an indispensable resource for competitive intelligence professionals, and yet, critical competitive details will not surface through simple (or even sophisticated) Google searches. During this interactive dialog, we’ll share free tools and techniques you can use to get far more information from the deep web. Even CI veterans will leave with new tools that they’re itching to try out, and all attendees will receive a free copy of Sean and Scott’s book entitled: Going Beyond Google: Gathering Internet Intelligence – listed as must read for 2009-2010 by the Strategic and Competitive Intelligence Professionals association.

Key Take-Aways:
• 20+ free Web tools for competitive intelligence
• Best practices for searching the deep web
• Multiple examples of how these tools have been used in competitive intelligence projects
• Collaboration with presenters and attendees on the best tools to use for CI scenarios of interest to you



Sean Campbell [Co-Founder – Cascade Insights] founded his competitive intelligence work on many years of working with bleeding-edge hardware and software technologies long before they became mainstream. Sean has written several books for tech giants such as Intel and Microsoft and co-wrote Going Beyond Google: Gathering Internet Intelligence, listed as a must-read for 2009–2010 by the Strategic and Competitive Intelligence Professionals society (SCIP). As a recognized thought leader in the competitive intelligence space, Sean regularly speaks at national events on competitive intelligence and industry analysis. He received the Catalyst Award from SCIP and co-chaired the Oregon SCIP chapter. Additionally, Sean is a contributing assistant professor at Willamette University’s Atkinson Graduate School of Management, where he teaches industry analysis and competitive intelligence.

Scott Swigart [Co-Founder – Cascade Insights] informs his competitive intelligence projects with tech industry insights gained from a career that began decades ago with coding low-level UNIX hardware diagnostics and continues today with programmatic social media mining and cloud-based projects. Scott is well recognized for his contributions to the competitive intelligence community and regularly speaks at national conferences for marketing research and competitive intelligence associations. He co-chaired the Oregon SCIP chapter and co-wrote Going Beyond Google: Gathering Internet Intelligence, listed as a must-read for 2009–2010 by SCIP.

Building B “The Commons”
One AMD Place
Sunnyvale, CA 94088

From San Francisco (going South):
• Take Highway101 South
• Exit Lawrence Expressway South (turn Right onto Lawrence)
• Turn right at the first light, Duane Ave.
• In front of you is One AMD Place (large bldg. resembling the White House)
• Follow signs to Building B

From San Jose (going North):
• Take Highway101 North
• Exit Lawrence Expressway (stay in the Left turn lane farthest to the right)
• Turn left onto Lawrence Expressway
• Turn right at the second light, Duane Ave.
• In front of you is One AMD Place (large bldg. resembling the White House)
• Follow signs to Building B

Join us for a stimulating and fun evening of learning and networking!

6:00 PM – 6:15 PM Networking and refreshments
6:15 PM – 6:30 PM Welcome and Introductions (including Ken Garrison, SCIP CEO)
6:30 PM – 7:00 PM Interactivity
7:00 PM – 8:00 PM Speakers

There is no charge for this event, but due to limited seating, advanced registration is required.
You will enjoy networking, education, and refreshments at our host site at AMD.

Contact Information
Jessica Sneed, SCIP Silicon Valley co-chair,
Robyn Reals, Education Manager, SCIP, or 703-739-0696 X 107

Cancellation Policy
Notification of cancellation, VA 22040

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Good luck Scott and Sean!  Blow the doors off!

Any blogs or notes from the event?


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