Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Valerie Shuman recently spoke with me on the Strategically Thinking Podcast about the Nailen Witt Group competitive intelligence case study. The case study concerned a CI team that was called in to help the VP of Product Strategy. Her perspectives on gaining credibility and respect for the CI team are instructive. Also listen for the importance of managing the psychological issues that are common to CI.