I'm hoping one of you will be able to provide me with some guidance.
I have been retained by a client to conduct a value analysis project. Specifically the organisation in question (a service business) wishes to identify and quantify the value one division provides to another (ie. the output of one division creates a customer for another division where the customer might not have existed before). The outputs I am looking to identify are:
1. The financial value per customer added to the group by the division (income - expenditure per customer).
2. The reputational (intangible) value added to the group by the division (estimated).
3. The 'raw input' value added by the division to another division (in terms of number of customers that would not have existed without the value added by the first division.
Does anyone know of a robust methodology/set of methodologies to undertake this kind of analysis within? Any advice much appreciated.