Any Innovative CI Metrics for Commoditised Markets?

[Rishi]

What innovative approaches can one use to introduce more flavour into continuous-market-tracking type CI, wherein market dynamics tend to become somewhat predictable over a period of time? This, perhaps, is especially true of commoditized markets involving products or services that no longer enjoy the unique status that they once did thanks to proliferation of technology, and acute price competition. The objective is to go beyond the usual analysis of market-size fluctuations, price competition, technology cannibalisation/substitution, and transition to service-oriented selling. Has anyone worked on developing new metrics, or other interesting angles to dissect markets that tend to become more predictable by the day?