Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

SCIP Australia presents

Heath Gibson

CI @ Telstra: Changing the game with enterprise social media

Social media is often thought of as a tool for gathering information external to the organisation. But what if social media could be harnessed to better capture competitive insights from within the enterprise? In this presentation, Heath will provide a brief overview of competitive intelligence at Telstra and discuss its use of Yammer, an enterprise social media tool. Come along and learn how Yammer  has been used to help address the challenge of sourcing and sharing  insights in one of Australia’s largest and most geographically dispersed companies.

About Heath

Heath Gibson has worked as a Competitive Intelligence specialist with Telstra since 2005. In this time, he has worked across multiple business units covering both B2C and B2B markets  He  holds a double degree (Honours) from the University of Newcastle.


Date: 16th of April, 2014

Time: Arrive @ 5:30 p.m. for a 6:00 p.m. presentation

The building will locked at 6 p.m. please call Angelo (0422) 928 937 to let you in if you’re running behind.

Venue: ORC International - Suite 203, 21 Berry Street, North Sydney

There is plenty of parking freely available outside ORC’s office.


Come and meet your peers – learn and network before the Easter break!

This event is complementary and will be catered with food and drinks.


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