Sales and Marketing Intelligence

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Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.
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Free Webinar on Win/loss

by Ellen Naylor

Feb 2, 2012

I see that SCIP has a free webinar on win/loss analysis where you might pick up some tidbits.

It's on Feb. 8. 11:00 AM ET / 8:00 AM PT and lasts one hour.

It's meant to cover:

  • How to build a sustainable Win/Loss program
  • Key outputs of a Win/Loss program needed to engage the entire enterprise
  • How to incorporate Win/Loss insights into tailoring value propositions to address unique customer needs
In addition to contact information, you will be asked some questions about your win/loss operation before you can register for this complimentary webinar.