Competitive Intelligence
Sales and Marketing Intelligence
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Excellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligence
I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group. It questions the focus of many Win-Loss Programs (which are in general to much focussed on the loss part) and gives some food for thought for improving the current setup. Enjoy…
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CI software that works with Salesforce.com
Hi,It's been a while since I posted on this forum. I was in school for the last year learning about health and nutrition, and am now a certified health coach. I ramble.I want to share a new software that's out by Compelligence. It's a CI software that works seamlessly with Salesforce.com. I don't…
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Getting Action from Win/Loss
This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and improve within our existing products and services. They also give us ideas on new product…
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12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales
Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I can easily translate what I provide into an ROI benefit, namely more sales. Serve Sales well and you…
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Free Webinar on Win/loss
I see that SCIP has a free webinar on win/loss analysis where you might pick up some tidbits.It's on Feb. 8. 11:00 AM ET / 8:00 AM PT and lasts one hour.It's meant to cover:How to build a sustainable Win/Loss programKey outputs of a Win/Loss program needed to engage the entire enterpriseHow to…
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The Price discussion for Win/Loss
I recently finished a smaller win loss project. It was in a technical services field. I noticed that in half the losses price featured prominently, whereas for the wins, it only was a key reason less than 20% of the time. I just wonder what others experience has been that way?While price is an…
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6 Things you can learn from Win Loss Interviews
I am always surprised that more companies don’t have a formal win loss program since the ROI is amazing, and what you learn from this process can often be quickly implemented.Data gathered from win loss data combines sales intelligence and knowledge from customers, competitors, and your…
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Program Consultant / Market Research Manager at Primary Intelligence
As this job is really win/loss analysis, I thought it would be more appropriate to post it here in the Sales & Marketing Group. This was on LinkedIn, posted on October 5.Job DescriptionAs Primary Intelligence continues to grow as the market leader in providing win loss analysis and customer…
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Connecting with Sales & Marketing Colleagues in Thanksgiving
Thanksgiving is a time for sharing, caring and expressing gratitude. I am grateful to have so many wonderful friends in business. In the spirit of …
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Free Webinar: Integrate with Sales & Marketing to Capture and Deliver Intelligence
I just emailed this to our group, but just in case others check out our discussion... Listen to 4 experienced competitive intelligence practitioners who will share practical examples of how you can collaborate with Sales & Marketing to improve your CI collection/analysis. Specifically what you…
