Sales and Marketing Intelligence

Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.

12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales

Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I can easily translate what I provide into an ROI benefit, namely more sales. Serve Sales well and you will have job security even in a tough economy since they are the company’s revenue producers!

Since this was a pretty small audience, I thought I would share the follow-up blog and presentation slides, Sales a Goldmine for Competitive Intelligence with you. I would be interested in your comments based on your experience, successes and challenges.