Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Alli Marshall
  • Female
  • Calgary, Alberta
  • Canada
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About Me:
I'm an independent CI consultant based in Calgary, Alberta. My company is called Strix Insights.

I do a lot of work supporting specialized B2B clients with a focus on energy, high tech manufacturing, software and professional services. I provide full cycle support to my clients from primary and secondary research to analysis.

I studied geoscience in university and first worked as a geophysicist in the oil industry before transitioning to business analysis roles in natural gas price forecasting, new country entry strategy and acquisitions and divestitures. In the course of that work I discovered competitive intelligence and SCIP and have never looked back.

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At 9:37pm on January 21, 2009, Douglas Hartley said…
Thanks for the welcome. Great to meet you on line. Hope to meet you in person in the near future. When is a good time to meet at your convenience.
At 6:20pm on January 20, 2009, Douglas Hartley said…
Mr.Dwevedi has given me your name. I would like to learn more about SCIP and Canada West CI. I know I can learn much from SCIP and members such as yourself as I see you have experience in new country entry strategy which is also my area of interest. These days I find it especially frustrating that so many Canadian (albertan) companies are stressed because of the downturn in the US market. I realize it's tough everywhere but when you put about 80% of your eggs in one basket and that basket tips over, things get tough. If only more companies would look into global markets armed with accurate and up to date CI.
Doug Hartley 403 891 4630
At 4:30pm on January 16, 2009, Craig S. Fleisher said…
Hi Alli: It is great you have you in the CI Ning community. I hope you'll find it a worthwhile place to be and look forward to meeting up with you again either virtually here or in person sometime in the future! Best wishes, Craig

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