Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Craig S. Fleisher
  • Madison, WI
  • United States
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Craig S. Fleisher - Business Analysis and Competitive Insight

Profile Information

About Me:
Researcher, adviser, scholar, university professor, community volunteer, and distance cycling enthusiast. I'm probably best known in the CI community for having written or edited a variety of books (which are also in over a dozen languages - see my pictures for the covers of some of these books) on applied intelligence analysis and managing competitive intelligence. These are published by Financial Times, Greenwood, Praeger, Pearson, Prentice Hall, Springer Palgrave, and FT Press, among others.

I was originator and inaugural chair of the Competitive Intelligence Foundation (CIF, Washington, DC), a past President and Board Member of Strategic and Competitive Intelligence Professionals (SCIP), founding editor of the Journal of Competitive Intelligence and Management, am a SCIP Meritorious Award winner for lifetime contributions to the field, and served as Vice President of the Council of CI Fellows (2018-21). Around the globe, I regularly conduct workshops and/or teach individuals of all experience levels subjects such as managing competitive intelligence, business and competitive analysis, competitive technical intelligence (CTI), strategic management, business planning and policy.

An internationally-focused academic who has held two B-school deanships and endowed research chairs, full professorships at several universities and presented or taught in over sixty countries, I served six years as the Chief Analytics Officer (CAO) and six more as its Chief Learning Officer (CLO) prior to that at one of the globe's top CI consultancies Aurora WDC, I am adjunct Full Professor an a Course Director with the Institute of Health and Equity at the Medical College of Wisconsin, Docent in the graduate Faculty of Business and Technology Management at Tampere University (FI), a graduate faculty member in the Macquarie Graduate School of Management's global MBA program (AU), graduate MScom faculty member at Università della Svizzera italiana (CH), and also associated with Leicester Business School (UK), Pretoria (ZA), Coastal Georgia (US), and Windsor (CA), among others.
My Interest in Competitive Intelligence is:
Remaining as strong as ever.
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Craig S. Fleisher's Blog

CI Fellows 2021 Summit: In Technology We Trust?!

Posted on October 7, 2021 at 9:37am 0 Comments

This year's summit produced by  the CI Fellows is sure to be of interest and value to members. You can find ou more about the content, speakers and topics to be covered here: CI Fellows 2021 Summit

I'm really excited about this, and especially to be having a fireside chat conversation with renowned public interest technologist and data governance guru Rohan…


University Students: Apply for the 2015 Jim Mathews Award & Fellowship

Posted on January 15, 2015 at 8:56am 0 Comments

University students:

You still have time to apply for this year's Jim Mathews Award and Fellowship. They are due to me on 6 Feb, 2015.

More information about the process can be found here:

An exciting new offering from Aurora WDC

Posted on November 2, 2011 at 11:05am 0 Comments

Please see what my friends and I at Aurora WDC are doing in terms of integrating, expanding and enhancing our range of professional services offerings all designed to accelerate the time to value, generate asymmetric market insights, and help companies gain better competitive traction in today's demanding, global marketplaces. Our most recent media release can be found at:…


Video discussion with Arik Johnson about developing elite analysts

Posted on September 8, 2011 at 10:30pm 0 Comments

I am working these days on a new model of CI capability called analytical fitness. It is derived in part from my research on analysis techniques, some of which has been shared in several of my books (they can be found here on my CI2020 site), as well as some additional research Aurora is conducting. You can learn more about this by seeing me discuss it with noted CI expert Arik Johnson at …


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At 5:52pm on July 5, 2011, Holly Lewis said…
Thanks for the add!
At 5:52am on January 6, 2011, Miguel Duarte Ferreira said…
Thank you Craig. Likewise I look forward to both interact with you along 2011 as well as to have your relevant contribution on the IntelCollab initiative.

I got really caught up with Resilience concept and your comment on the lack of research in the area even more. Would you be interested/available to co-author a paper on the subject of Resilience?
At 7:32am on January 2, 2011, Isabel Santos said…

Thank you Craig for your welcome words and thank you for all your commitement to promote scientific/academic research in the Competitive Intelligence arena. 



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