Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Kell Sloan
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  • Halifax, NS
  • Canada
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About Me:
I'm a competitive intelligence consultant who helps businesses transform market, customer & competitor intelligence into sales.
My Interest in Competitive Intelligence is:
Competitor and customer targeting to drive sales relationships.
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Kell Sloan's Blog

How do You Turn Competitive Intelligence into a Competitive Advantage

Posted on January 27, 2013 at 9:23am 0 Comments

How do you turn intelligence on direct competitors into a significant advantage for salespeople? It’s a question that I get asked a lot, and shows the growing importance organizations are placing on turning information and raw data into actionable intelligence.


In the world of competitive team sports, coaches and athletes often review tapes of previous events studying the strengths and weaknesses of both the opposing team and individual players. Surprisingly in the business…


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