Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Wendy Goldman Scherer
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- Clarksville, MD
- United States
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Social Studies Group Blog
[Podcast] From Vision to Impact: How Wendy Scherer is Leading the Charge in Social Intelligence and Business Collaboration What an honor to be featured on Women in Social Listening & Insights podcast! Thanks, Jackie! In this new podcast series, Convosphere’s CEO, Jackie Cuyvers, meets some of the leading women in the industry. Each episode delves […]
The post appeared first on Social Studies Group.
Gratitude through a Social Intelligence Lens
Well, hello! It’s been a very long time since you’ve gotten an email from me. I got busy. But then during the pandemic, I realized (along with millions of my closest friends) that busy is the antithesis of my goal. My goal is to work with my wonderful team of analysts and incredible colleagues & […]
The post Gratitude through a Social Intelligence Lens appeared first on Social Studies Group.
Just scan it.
I’m excited to be reviving the Social Studies Group newsletter, focusing on social intelligence and data. Scan the code and you’re in!
The post Just scan it. appeared first on Social Studies Group.
Detritus
You know how sometimes a song gets stuck in your head? That happens to me all the time. This story is not about that. This is about books. Actually audiobooks. Well, actually about a word that I’ve mispronounced (in my head) my whole life. I’ve been listening to a lot of books lately. I still […]
The post Detritus appeared first on Social Studies Group.
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Wendy Goldman Scherer's Page
Profile Information
- About Me:
- Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
- Website:
- http://www.socialstudiesgroup.com
- My Interest in Competitive Intelligence is:
- No analysis or strategy can be formulated without looking outside the brand or client to see the world in which it fits. We are called upon to assist our clients with knowledge for marketing strategy, product development and other business issues - none of which can be determined in a vacuum.
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