Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Wendy Goldman Scherer
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- Clarksville, MD
- United States
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Social Studies Group Blog
Sweet Dreams
I’ve never been a good sleeper. I think it’s genetic, but that doesn’t make it any less annoying. I can function fairly well with very little sleep, but I love to sleep. I love my bed and my linens and my pillows. {I can talk extensively about linens, if you ever are interested in doing […]
The post Sweet Dreams appeared first on Social Studies Group.
Social Media Listening. Think you’ve heard it all before?
There are some really smart and experienced folks in this field. Many of them work for big brands, amazing consultancies, and for the monitoring tool companies. We’re a diverse and also super aligned group. There’s a ton to learn from all ‘flavors’ of social intelligence pros. Personally, I’ve learned/absorbed/borrowed more than my fair share. But […]
The post Social Media Listening. Think you’ve heard it all before? appeared first on Social Studies Group.
Being judged.
In our work, we strive to be non-judgmental. We are looking for insights and answers, direction and data. BUT in this case… I am proud to be a judge for the 2025 Social Intelligence Insider — and can’t wait to see the nominations! Do you have someone to nominate? Or consider nominating yourself! This is […]
The post Being judged. appeared first on Social Studies Group.
MicDrop
Want to learn something new? Check out the recording here. On demand webinar Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification Watch the recording of Brandwatch’s Mic Drop event featuring me — Wendy Scherer, the Founder and Managing Partner of The Social Studies Group — where […]
The post MicDrop appeared first on Social Studies Group.
Gifts Received
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Wendy Goldman Scherer's Page
Profile Information
- About Me:
- Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
- Website:
- http://www.socialstudiesgroup.com
- My Interest in Competitive Intelligence is:
- No analysis or strategy can be formulated without looking outside the brand or client to see the world in which it fits. We are called upon to assist our clients with knowledge for marketing strategy, product development and other business issues - none of which can be determined in a vacuum.
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