Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Wendy Goldman Scherer
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  • Clarksville, MD
  • United States
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Wendy Goldman Scherer's Friends

  • Matthew Jones
  • Jafni Noor
  • Andrew Scherer
  • Anna F. Shallenberger
  • Vivekk Raghuvanshi
  • Udo Hohlfeld
  • Scott Brown
  • Amelia Kassel
  • Eric Garland

Wendy Goldman Scherer's Groups

Social Studies Group Blog

The Bleeding Edge

My how time flies. I was interviewed by Socialgist way back in Q1 2020, which was about 10 years ago…. and I meant to share it with you! The topic? What do I think is the bleeding edge with regards to data? What new dataset intrigues me the most? Read the Socialgist post and find […]

The post The Bleeding Edge appeared first on Social Studies Group.

Mad Libs

I was a huge Mad Libs fan as a kid. At the risk of copyright infringement I have created a work at home adult version. (I hope they forgive me. These are unusual times.) If you want, download it. If you think yours is funny, tweet it and tag me @wendyscherer. Or not. Personally, I’m […]

The post Mad Libs appeared first on Social Studies Group.

Our Best Advice When Choosing a Social Media Listening Tool

When choosing a tool, know that every system has its advantages. All take time to learn well. All take time to maintain. Some visualize better, some learn better, some report prettier. There’s no tool that takes away the need for critical thinking.

The post Our Best Advice When Choosing a Social Media Listening Tool appeared first on Social Studies Group.

Need to get a quick read on an topic!?

So let’s say you want to get a fast read on a topic, for instance cryptocurrency. We all know there is a huge amount to learn and read on every topic (and subtopic and sub-subtopic) … and that no one will be an expert in a day. But what if you could quickly see the […]

The post Need to get a quick read on an topic!? appeared first on Social Studies Group.

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Wendy Goldman Scherer's Page

Profile Information

About Me:
Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
My Interest in Competitive Intelligence is:
No analysis or strategy can be formulated without looking outside the brand or client to see the world in which it fits. We are called upon to assist our clients with knowledge for marketing strategy, product development and other business issues - none of which can be determined in a vacuum.

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