Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Coming up Wednesday 28 May 2008, beginning at 1:00 PM Eastern / 10:00 AM Pacific time, Aurora's Founder/CEO and Managing Director, Arik Johnson, will be host of Aurora's next live, free 75-minute webinar, featuring Jason Voiovich, Co-Founder & Principal of Ecra Creative Group, ....
Over the last 10 years, with the advent and growth of consumer-driven media and social networking, managing a consistent and effective corporate reputation has become harder than ever. And at no point has it been more important. The speed of information flow and the 24-hour news cycle means that issues that affect your company’s reputation – and your ability to leverage that reputation as a direct asset – can strike without warning at any time of the day or night.
Instead of trying to “control” your company’s reputation, and the thousands of interaction points that shape it over time, we must instead look at “guiding” reputation in a way that suits your long-term interests. We will explore the realities of reputation management as a non-linear, chaotic system, one in which pure predictability is a myth, but where proper guidance can alleviate stress and produce stunning results over the life of your business.
What you will learn: