Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
To generate Competitive Intelligence we need to get clarity of the Competitive Environment in which the organisation operates :
1. Economic Features
We need to identify and analyse the most important economic features of the industry in which the organisation operates in.
2. Competitive Forces
We need to identify and analyse multiple competitive forces which industry members are facing and assess the strength of each force
3. Changes - Competitive Intensity - Industry Profitability
We need to identify and assess forces that are driving change in the industry where the organisation operates and assess the impact of these changes on competitive intensity and industry profitability.
We need to identify and assess what market positions our competitors in the industry occupy.
5. Strategic Maneuvers
We need to identify and assess what strategic maneuvers are competitors likely to make NEXT.
6. Key Success Factors
We need to identify and assess Key Success Factors for on which future competitive success of the organisation depends.
7. Industry Outlook
We need to identify and assess whether the outlook for the industry presents the organisation with suitable and feasible prospects for profitability.
cited by: www.corporaterisks.info
Advisor, Corporate Risks