Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Competitive intelligence and confirmatory intelligence

I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent?  Most companies that approach us for intelligence want it in a tearing hurry.

That some kinds of tactical intelligence is often required immediately is understandable. Strategic intelligence, on the other hand is associated with long term decisions.....


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Comment by Varsha Chitale on April 4, 2012 at 3:28am

Thanks for your comment Deepak.

I agree that most companies focus on the immediate and fail to think ahead - not necessarily the individual decision makers, but the organizations themselves. In order to make an organization forward looking, systems to scan the horizon (early warning systems) need to be institutionalized.

Comment by Deepak Dadhwal,CPP on April 3, 2012 at 12:59pm

Well said Vasha!

I think if the approach to CI is not holistic, then stress would merely be on detecting and countering fresh threats or as in the example you cite, a pre entry confirmation. To be successfully ahead in the competition, continuous Horizon scanning with a view to avoid surprises, and retain the edge after having achieved it is important.

The reason for the short sighted view may be that short term business goals assume greater importance in the environment today.     

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