Diagnosis for strategy formulation

[Varsha Chitale]

Treating a patient for the wrong ailment will not make the patient better, but may actually harm him. This is as true for an organization as for the human body.

Strategy formulation (and planning) is undertaken at least one a year in most organizations; and more often than that in some organizations.  Strategies are devised for navigating obstacles and challenges to reach the desired business objectives/ goals. However, if the key obstacles and challenges are wrongly identified, how can the strategy hope to succeed?

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