Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Finding needles in a haystack… CI and information explosion

The information explosion has played havoc with people’s schedules. One estimate puts the annual economic loss due to information overload at $900 billion (globally).

While drowning in information, they are starved of usable knowledge. If organizations miss market signals, they risk being outwitted by their competitors. However, it is impossible (and inefficient) for them to sift through every nugget of information out there.

How can people and organizations manage the enormous quantities of inputs coming at them?

ValueNotes and Dow Jones will host an executive briefing in Mumbai on 20th October, where senior strategy, planning and marketing executives will discuss these issues and share their experiences with competitive intelligence and information overload. Read more…


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Comment by Varsha Chitale on November 24, 2011 at 1:04am

Hi Gogo

The figure is and estimate from Basex - a research firm (

Here is the link to the article:

Hope this helps.


Comment by Gogo Erekosima on November 23, 2011 at 7:58pm



I'd love to know your source for the $900 billion dollar figure. That's fascinating.



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