Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Observations on competitive intelligence budgets in India…

All businesses every where undertake some kind of CI; they cannot survive without it. Even  mom and pop stores do – although very informally. In India, it is mainly the large companies and multinationals that have formal competitive intelligence activities.

How do they decide how much formal CI they should do? Here are some observations..


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