Competitive Intelligence

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Overcoming indecision – using a rating methodology

Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the other employees. But…. The pros and cons went on. He was tying himself in knots trying to figure out what he should do.

Finally we decided to apply a little research methodology to his conundrum. We listed all the key factors that were relevant to his decision – size, price, location, proximity to employees’ residences, ambience, availability of broadband, and a couple of others. My friend defined the relative importance of each of the factors and we assigned weights to the factors accordingly. Then we rated each office on these factors on a scale of one to five. We could then calculate the weighted rating for each property - and voila! the decision was clear.  He signed on the dotted line and slept peacefully that night!

Sounds simple? Well it is actually not….

Read why...

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