Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles .

The users of the intelligence (and analysis) are heads of these functions, business heads, and of course the CEO.

It is perfectly OK for organizations to not have separate CI functions. But what are the drawbacks of not having one?


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