Atlanta Chapter Meeting

Often the best approach to research is simple and direct. To get the answers you need sometimes simply requires asking someone who knows. CI practitioners understand that primary interviews can be an important tool to gain valuable information. But how do you approach primary research when the questions require respondents with have high-level knowledge and a deep understanding of the issues?

This presentation focuses on targeting primary research at C-Level executives and other senior managers in order to gain market insights that would not be available otherwise.