Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

CI support for strategic planning & innovation -- New York Chapter

Event Details

CI support for strategic planning & innovation -- New York Chapter

Time: April 26, 2010 from 6pm to 8pm
Location: DoubleTree Times Square
City/Town: New York City
Website or Map: http://www.scip.org/Training/…
Event Type: scip, chapter, meeting
Organized By: Neal Ochsner
Latest Activity: Apr 15, 2010

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Event Description

Case studies will be presented on two companies that are consistent innovators: Novamont, an Italian bioplastics company, and ketchup giant Heinz. Both companies are tied economically to resource sustainability, one for manufacturing feedstock and one for cost considerations. Two key points will be made:

--Innovation can be found all along the value chain, not just in product development.

--Strategic planners need coordinated CI support across the value chain.

Following a brief presentation on the two case studies, attendees will be invited to brainstorm regarding the competitive environment in these two cases.

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