Competitive Intelligence Basics Workshop - Spain

Achieving competitive advantage through systematic competitor and market analysis

In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

This workshop conveys the fundamentals needed to efficiently conduct research, master information overload, use analytical tools intelligently, implement CI as a process in your business and make strategic decisions with greater certainty.

ImageThrough the more than 15-year CI-experience of the course instructor Rainer Michaeli, "Competitive Intelligence" will be demonstrated hands-on and interactively through exercises and examples from different industries.

Active cooperation of the attendees is expected during the workshops. After all, it is your questions that have to be answered.

Besides the workshop documents, the attendees receive numerous current articles and checklists on the subject of Competitive Intelligence.
Workshop focus
The value of Competitive Intelligence (CI) for your business

* What do Competitive Intelligence signify for strategic corporate planning?
* How does CI influence the competitive capac­ity of the company?
* Ethical and current legal conditions
* Differences between "Competitive Intelli­gence" und "market research"
* What do the CI cycle, planning, collection, analysis and reporting look like in detail?

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