Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
This is the capstone course in presenting findings derived from Future Intelligence to senior management at a variety of levels.
There is a reason more futures-research projects are not undertaken by organizations. While they may seem like simple, unthreatening intellectual exercises with a tremendous potential to improve the organization, they can just as easily become fodder for internal political fights, budgetary warfare, and other counter-productive activities.
Of course, it doesn't have to be this way. You can plan a successful approach for these kinds of essential research and innovation projects, and communications is the key factor. In this final module of Future Intelligence we cover the often-hidden issues of timing, presentation, and communications, the secrets of truly successful foresight projects. Some hard-won tips will be presented such as:
* Partnering with sales, product management and other groups with an eye on the bottom line
* Choosing the right buzzwords to describe the activity
* Use of social media and intranets to minimize surprise and maximize positive reception in the organization
* Types of media to proliferate around the organization at various levels
Now that you've completed all seven modules of the Future Intelligence course - we look forward to reading about you being named CEO, appearing in TED talks, and generally conquering the world while looking good trying.