ICI-2 Competitive Intelligence Projects

Competitive Intelligence basics are taught in this workshop using a case study. The Competitive Intelligence process steps are practiced and CI tools and techniques absorbed. With the training from this course, typical process mistakes are less likely, because participants gain practical aptitude in applying CI methods and techniques. Through team work, interpersonal work techniques are encouraged and communication experiences established.

In this workshop you will learn how to use Competitive Intelligence in practice. Independent preparation on the case study and the familiarizing with the applied analysis techniques is necessary before the day of the workshop.

The case study approach is an established method, especially in well known and respected business schools. General questions should be clarified in advance, so that the day of the workshop can be used intensively.

Workshop focal points:

- Definition of the Competitive Intelligence requirements
- Planning of the Competitive Intelligence cycle
- Execution of the Competitive Intelligence cycle
- Development of a continuous competitive information system