Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-27 - Competitive Technical Intelligence

Event Details

ICI-27 - Competitive Technical Intelligence

Time: June 6, 2012 from 9am to 6pm
Location: TIMHotel Palais Royal
Street: 3 Rue de la Banque
City/Town: Paris
Website or Map:…
Event Type: seminar
Organized By: Rainer Michaeli
Latest Activity: Feb 7, 2012

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Event Description

The goal of Competitive Technical Intelligence is to identify, competitive advantages in the fields of marketing, product design and research and development through technological leads.

For this, the development of new technologies is continuously and systematically monitored and their effects evaluated. This begins with technology scouting, where only emerging technological developments are identified and recorded. This continues with technology assessment, which determines the stage of maturity and the potential of new technologies. The cycle ends with the strategic analysis of the effects of new technologies on customers, the business and on competitors.

This workshop is the practical application of these three steps and concludes with the added module Competitive Technical Intelligence process, where the application in the enterprise is discussed. The lecturing of this comparatively complex content is supported and loosened up with live demonstrations and group tasks.

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