ICI-33 - Development and Implementation of Dynamic Competitive Strategies

Developing competitive strategies today to be successful tomorrow

How can a company assert itself in dynamic markets and benefit from competitive advantages from this environment? The art of successful strategy development lies within a continuous build-up of knowledge and the right timing, speed and sequence, when implementing this strategy.

An optimal strategy for dynamic markets results from a combination of the achievement of current objectives and the manoeuvrability potential of the business. A business strategy has to ensure that the full current market potential is tapped and that new products and services are generated at an early stage.

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