Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-1 Competitive Intelligence Basics Workshop

Event Details

ICI-1 Competitive Intelligence Basics Workshop

Time: November 8, 2010 at 9am to November 9, 2010 at 6pm
Location: Euston House
Street: 24 Eversholt Street
City/Town: London NW1 1AD
Website or Map:…
Phone: 0808 172 2411
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Sep 16, 2010

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Event Description

Achieving competitive advantage through systematic competitor and market analysis

In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

This workshop conveys the fundamentals needed to efficiently conduct research, master information overload, use analytical tools intelligently, implement CI as a process in your business and make strategic decisions with greater certainty.

Through the more than 15-year CI-experience of the course instructor Rainer Michaeli, "Competitive Intelligence" will be demonstrated hands-on and interactively through exercises and examples from different industries.

Active cooperation of the attendees is expected during the workshops. After all, it is your questions that have to be answered.

Besides the workshop documents, the attendees receive numerous current articles and checklists on the subject of Competitive Intelligence.

Workshop foci

- The value of Competitive Intelligence (CI) for your business
- Where are we now and where do we intend to go?
- Handling the information overload and testing the quality of data
- Analytical methods to determine the competitive and market situation

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