ICI-1 Competitive Intelligence Basics Workshop

Achieving competitive advantage through systematic competitor and market analysis

In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

This workshop conveys the fundamentals needed to efficiently conduct research, master information overload, use analytical tools intelligently, implement CI as a process in your business and make strategic decisions with greater certainty.

Through the more than 15-year CI-experience of the course instructor Rainer Michaeli, "Competitive Intelligence" will be demonstrated hands-on and interactively through exercises and examples from different industries.

Active cooperation of the attendees is expected during the workshops. After all, it is your questions that have to be answered.

Besides the workshop documents, the attendees receive numerous current articles and checklists on the subject of Competitive Intelligence.

Workshop foci

- The value of Competitive Intelligence (CI) for your business
- Where are we now and where do we intend to go?
- Handling the information overload and testing the quality of data
- Analytical methods to determine the competitive and market situation

http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-1-competitive-intelligence-basics-workshop?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=ning