ICI-1 - Competitive Intelligence Basics Workshop

In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning. Competitor analysis is essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.

Workshop foci:

- What does Competitive Intelligence signify for strategic corporate planning?
- How does Competitive Intelligence influence the competitive capac­ity of the company?
- Ethical and current legal conditions
- Differences between "Competitive Intelli­gence" und "market research"
- What do the Competitive Intelligence cycle, planning, collection, competitor analysis and reporting look like in detail?

http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-1-competitive-intelligence-basics-workshop?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=ning