Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Information for Competitive Intelligence analysis comes from multiple sources that have different references and come in many forms of media, closeness, and familiarity to the analyst. Credibility, time sequence, and relevance of the information is difficult to determine directly and changes constantly during the course of the research. Furthermore, conflicting information as well as misinformation is part of the everyday work of a Competitive Intelligence analyst. To be able to generate high quality results, despite these potential cognitive perception mistakes and biases, the Competitive Intelligence analyst has to be able to reliably use preventive tools and techniques for avoiding mistakes.