Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-3 Competitive Intelligence Reporting

Event Details

Time: September 15, 2010 from 9am to 6pm
Location: Best Western Brandywine Valley Inn
Street: 1807 Concord Pike
City/Town: Wilmington, DE 19803
Website or Map: http://www.brandywineinn.com/…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Mar 22, 2010

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Event Description

Content, style, presentation

Competitive Intelligence reporting includes compilation of reports that contain raw and analyzed data for the Intelligence user. Consequently, the form, content and medium of the report has to be adjusted based on the needs of these users. In this workshop, the essential reports or products of a CI department are defined, as well as their form and structure explained. The focus is on the content composition of the Intelligence reports.

Workshop-foci

- Demand analysis of the Intelligence recipient
- Development of CI reporting
- Closer examination (examples)
- Case studies

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