Competitive Intelligence

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ICI-6 Fundamental CI Analysis Methods

Event Details

ICI-6 Fundamental CI Analysis Methods

Time: September 13, 2010 at 9am to September 14, 2010 at 6pm
Location: Best Western Brandywine Valley Inn
Street: 1807 Concord Pike
City/Town: Wilmington, DE 19803
Website or Map:…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Mar 22, 2010

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Event Description

SWOT, industry structure analysis, profiling, portfolio analysis and analysis of competing hypothesis (ACH)

In this workshop, the fundamental methods of Competitivce
Intelligence analysis are taught and practiced with examples. Command of these analysis techniques is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient CI projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of CI analysis techniques.

Workshop foci

- SWOT (Strengths/Weaknesses/ Opportunities/Threats)
- 5 forces industrial structure analysis/strategic groups, according to Michael Porter
- Competitor profiling
- Portfolio Analysis

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