Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Event Details

Information Warfare

Time: February 4, 2009 from 9am to 6pm
Location: Hilton New Orleans Riverside
Website or Map: http://www.riversidemeetings.…
Event Type: Workshop
Organized By: Institute for Competitive Intelligence
Latest Activity: Dec 16, 2008

Event Description

Information Warfare refers to strategic communication, in which information is used as means to first influence opinions and than impact behaviour

While the concept of public relations is based on harmonic, two-sided communication models, the objective of “information warfare” is to win the battle for public opinions or opinions of stakeholders. Information professionals have to be able to identify and analyze these issues in order to generate important intelligence. Your company can thus suffer damage or gain advantage due to these circumstances. Therefore, your company’s communication strategy has to be scrutinized critically from an information warfare perspective.

This workshop highlights strategies and models for typical information warfare tasks of an intelligence professional. In closing, ethical issues of information warfare will be addressed.

Workshop Focuses

Introduction to Corporate Strategy approaches
The choice is yours - optimization vs. conflicts of goals
Traditional media and CGM (Consumer Generated Media)

Communication Models and Strategies

Communication models for corporate communication
Interdependence of strategy and communication
Game theory and communication

Early Warning

Sending signals
Receiving signals
Early warning and analysis
Issues Management

Case Study „Strategy Development and Information Warfare"

Concepts for attack and defense are practiced in a real life case study
More information

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