Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Internet Research Skills for Business

Event Details

Internet Research Skills for Business

Time: December 13, 2011 all day
Location: i-intelligence Training Center
Street: Zürcherstrasse 46
City/Town: 8400 Winterthur
Website or Map: http://www.i-intelligence.eu/…
Phone: +41 44 585 39 19
Event Type: training, workshop, ci, social, media, monitoring, marketing, google, research
Organized By: Corine Löffel
Latest Activity: Oct 25, 2011

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Event Description

A one-day workshop dedicated to help you cut costs, save time and improve your ability to find and use web-based business information sources.

This course aims to improve the research skills of business professionals and advance their ability to find and use information on their customers, competitors and markets.

You will be shown how to successfully exploit a range of business-critical information sources; how to dramatically reduce the time you spend searching the Internet (while also improving the accuracy and relevance of your search results); and how to use a range of web-based tools and technologies to boost your efficiency and productivity in the workplace.

 

What You Will Learn

Planning Your Research
  • The changing nature of business research
  • Identifying your key information needs
  • Developing and working with a research plan
  • Using information legally and ethically
Researching Companies
  • Key business information sources
  • Company profiling
  • Finding financial information
  • Using public records
  • Using company media and PR
  • Finding biographical data
  • Using domain and IP tools
Researching Market and Industry Data
  • Key market and industry sources / services
  • Statistical data
  • Financial data
  • Finding market research on the web
  • Working with news media
  • Working with government data
  • Working with academic research
Effective Internet Exploitation
  • Search strategies
  • Using search operators and smart queries
  • The varieties of search engine
  • Searching the deep web
  • Searching for foreign language content
  • Evaluating data
The Researcher’s Toolkit
  • News and social media aggregators
  • Alert services
  • Social media monitoring tools
  • Site monitoring tools
  • Recommended search tools
  • Recommended productivity tools

 

Teaching Method: This course combines theory with case studies and practical exercises. Participants are expected to complete the exercises set, and provide constructive feedback to their peers.

Instructor: Chris Pallaris

Language of Instruction: English

Target Audience: Business researchers, business analysts, market researchers, sales marketing and PR professionals, R&D staff, etc.

Fee: CHF 300

Course Requirements: Participants are encouraged to set up a Gmail account if they don’t have one.

Contact: To register for this course, or to organise the seminar at your company, please contact Corine Löffel at c.loeffel@i-intelligence.eu or call +41 (0)44 585 39 19.

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