Competitive Intelligence

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Market Intelligence in China - Philadelphia/Delaware Chapter

Event Details

Market Intelligence in China - Philadelphia/Delaware Chapter

Time: April 19, 2010 from 6:15pm to 8:30pm
Location: The Fox School of Business and Management
City/Town: Philadelphia
Website or Map: http://www.scip.org/Training/…
Event Type: scip, chapter, meeting
Organized By: Neil Sikder
Latest Activity: Apr 15, 2010

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Event Description

lease join us at the Fox School of Business, Temple University for a special event and guest speaker. We welcome Nicolas Pechet, VP China, Global Intelligence Alliance who will be speaking upon the subject of Market Intelligence in China: "Quality information in China is sparse, unregistered or even considered classified in some areas. When assessing market opportunities or planning strategies for the China market, this diversity must be accounted for. Moreover, this diversity heavily affects the methodologies used to study and address the market. This presentation will address the challenges of conducting MI in China as well as present solutions to these challenges, using relevant case studies where appropriate."

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