Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
CID leadership will recap the CI Presentation on how to use CI to Build Leadership Capability as well provide highlights for all members from the summit.
This session will look at what CI is, how it can transform the role of the information professional into that of a trusted and respected leader within organizations by exploring both soft and hard skills such as:
• Consultative Modes – how do you currently provide services? Where do you fit in your organizations and where to you want to go? From Fire Fighter to Leader
• Understanding Information Processing Patterns of Senior Management and how information professionals can bring CI forward to compliment the profiles and needs of management
• Effective and efficient analysis frameworks (3 examples) and how using the right analysis at the right time can demonstrates an appropriate level of leadership and understanding;
• and finally the right way to communicate deliverables tying it all together and position the information professional for CI repeat business.
Zena Applebaum is the Manager of Intelligence & Intranet Bennett Jones LLP, a leading national and International law firm based in Canada. Her primary responsibilities include conducting analyses of market and competitor performance to inform the firm's growth, practice development, business development, client relationship management, counter-intelligence and marketing. Tying it all together, she enables the collaboration and sharing of information and intelligence throughout the firm via the firm's award winning intranet. She brings a unique perspective to intelligence and the dynamics of market and industry issues as a result of broad business development, marketing, and corporate research experience across a variety of sectors including technology, hospitality, government, healthcare and professional services. Zena is a frequent writer and speaker on competitive, market and business Intelligence topics in Canada and abroad.
Register at https://www3.gotomeeting.com/register/150091958